Adam Young's story of thinking, creating and growing.
Founded by brothers Selman and Selami Genç under the umbrella of Berra Optik and Berra Lab, Adam Young is more than a brand — it’s a tribute to heritage and vision. Named in memory of their father, Adem Genç, the brand’s identity combines the international form of the name “Adam” with the English equivalent of their surname “Genç,” “Young,” symbolizing a timeless bond that unites the past and the future.
As its name suggests, Berra Lab was established as a production base — the center of the workshops and factories where the main brand's products were produced. Within this structure, the Adam Young and Gigi oo Milano brands were developed and produced as two different brands with separate identities. Over time, Adam Young became identified with Selman Genç; Gigi oo Milano found its identity with Selami Genç. The name Berra Lab is a meaningful name given with love for Selami Genç's daughter, Berra Genç.
Adem Genç is the name source of the brand and the father of the Genç brothers.
Today, the legacy continues with a strong retail presence through three established stores — oo Optik, Berra Optik and Erdem Optik — each supported by their own production workshops. Together, they represent the brand’s enduring commitment to eyewear craftsmanship, family values and innovation.
Türkçe
English
Italiano
